{"id":6172,"date":"2025-06-24T17:17:11","date_gmt":"2025-06-24T17:17:11","guid":{"rendered":"https:\/\/cni.hn\/?p=6172"},"modified":"2025-06-24T17:24:01","modified_gmt":"2025-06-24T17:24:01","slug":"%f0%9d%90%82%f0%9d%90%8d%f0%9d%90%88-%f0%9d%90%a9%f0%9d%90%ab%f0%9d%90%9e%f0%9d%90%ac%f0%9d%90%9e%f0%9d%90%a7%f0%9d%90%ad%f0%9d%90%9a-%f0%9d%90%a1%f0%9d%90%a8%f0%9d%90%a3%f0%9d%90%9a-%f0%9d%90%9d","status":"publish","type":"post","link":"https:\/\/cni.hn\/en\/%f0%9d%90%82%f0%9d%90%8d%f0%9d%90%88-%f0%9d%90%a9%f0%9d%90%ab%f0%9d%90%9e%f0%9d%90%ac%f0%9d%90%9e%f0%9d%90%a7%f0%9d%90%ad%f0%9d%90%9a-%f0%9d%90%a1%f0%9d%90%a8%f0%9d%90%a3%f0%9d%90%9a-%f0%9d%90%9d\/","title":{"rendered":"\ud835\udc02\ud835\udc0d\ud835\udc08 \ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1a \ud835\udc21\ud835\udc28\ud835\udc23\ud835\udc1a \ud835\udc1d\ud835\udc1e \ud835\udc2b\ud835\udc2e\ud835\udc2d\ud835\udc1a \ud835\udc29\ud835\udc1a\ud835\udc2b\ud835\udc1a \ud835\udc25\ud835\udc1a \ud835\udc22\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc2c\ud835\udc22\ud835\udc28\u0301\ud835\udc27 \ud835\udc2d\ud835\udc2e\ud835\udc2b\ud835\udc22\u0301\ud835\udc2c\ud835\udc2d\ud835\udc22\ud835\udc1c\ud835\udc1a \ud835\udc1e\ud835\udc27 \ud835\udc07\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc2c \ud835\udc1d\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc1e \ud835\udc04\ud835\udc31\ud835\udc29\ud835\udc28 \ud835\udc07\ud835\udc28\ud835\udc2b\ud835\udc1e\ud835\udc1c\ud835\udc1a \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd3"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6172\" class=\"elementor elementor-6172\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f552e e-flex e-con-boxed e-con e-parent\" data-id=\"01f552e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-181d178 elementor-widget elementor-widget-text-editor\" data-id=\"181d178\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud835\udc12\ud835\udc1a\ud835\udc27 \ud835\udc0f\ud835\udc1e\ud835\udc1d\ud835\udc2b\ud835\udc28 \ud835\udc12\ud835\udc2e\ud835\udc25\ud835\udc1a, \ud835\udfd1\ud835\udfce \ud835\udc1d\ud835\udc1e \ud835\udc26\ud835\udc1a\ud835\udc32\ud835\udc28 \ud835\udc1d\ud835\udc1e \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd3. \u2014 Con una presentaci\u00f3n especializada en Expo Horeca 2025, el Consejo Nacional de Inversiones (CNI) expuso el panorama actual y las principales herramientas dise\u00f1adas para incentivar la inversi\u00f3n tur\u00edstica en Honduras.<\/p><p>El equipo t\u00e9cnico de la Direcci\u00f3n de Marketing y Planificaci\u00f3n del CNI comparti\u00f3 tres instrumentos clave: la propuesta interinstitucional \u201cDe la Ley a la Acci\u00f3n: Promoci\u00f3n Efectiva de la Inversi\u00f3n en el Sector Turismo en Honduras\u201d, la pr\u00f3xima Gu\u00eda Sectorial de Inversi\u00f3n en Turismo \u2014que ser\u00e1 lanzada oficialmente en julio durante la 41\u00b0 edici\u00f3n de COCAL en San Pedro Sula\u2014 y los talleres de fomento a la ley, espacios de di\u00e1logo y formaci\u00f3n entre actores del ecosistema tur\u00edstico nacional.<\/p><p>La propuesta legal, desarrollada junto al Instituto Hondure\u00f1o de Turismo (IHT) y la C\u00e1mara Nacional de Turismo de Honduras (CANATURH), busca convertir los incentivos establecidos en la Ley de Fomento al Turismo en oportunidades de inversi\u00f3n reales y sostenibles, especialmente en agroturismo, servicios innovadores y acceso al financiamiento.<\/p><p>\u201cEn el CNI creemos firmemente que el turismo puede convertirse en uno de los grandes motores de desarrollo para Honduras. Estas herramientas que hoy presentamos son parte de una estrategia integral que busca atraer inversiones, generar empleo y dinamizar las econom\u00edas locales con enfoque sostenible y territorial\u201d, afirm\u00f3 Miguel Medina, ministro y secretario ejecutivo del CNI en su cuenta oficial de X.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae4d3f0 e-flex e-con-boxed e-con e-parent\" data-id=\"ae4d3f0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55cfca5 e-con-full e-flex e-con e-child\" data-id=\"55cfca5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d39b647 elementor-widget elementor-widget-image\" data-id=\"d39b647\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca-1024x768.jpg\" class=\"attachment-large size-large wp-image-6175\" alt=\"\" srcset=\"https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca-1024x768.jpg 1024w, https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca-300x225.jpg 300w, https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca-768x576.jpg 768w, https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca-1536x1152.jpg 1536w, https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca-16x12.jpg 16w, https:\/\/cni.hn\/wp-content\/uploads\/2025\/06\/expo_horeca.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcd7e48 e-con-full e-flex e-con e-child\" data-id=\"bcd7e48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ecfdd elementor-widget elementor-widget-text-editor\" data-id=\"b6ecfdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante la exposici\u00f3n, tambi\u00e9n se present\u00f3 la gu\u00eda \u00bfPor qu\u00e9 Invertir en Honduras?, considerada el documento matriz de las cinco gu\u00edas sectoriales priorizadas por el CNI.<\/p><p>Actualmente, dos de estas ya est\u00e1n disponibles en el sitio web institucional, sirviendo como referencia para inversionistas nacionales e internacionales.<\/p><p>Asimismo, se destac\u00f3 \u201cHonduras Vibrante\u201d, la marca inversi\u00f3n del pa\u00eds promovida por el CNI, que posicionar\u00e1 a Honduras como un destino atractivo y competitivo en los cinco sectores estrat\u00e9gicos priorizados por la instituci\u00f3n.<\/p><p>Como parte de su labor t\u00e9cnica, la Jefatura de Inteligencia de Datos del CNI se encuentra desarrollando estudios cualitativos y cuantitativos para ofrecer un diagn\u00f3stico integral del ecosistema tur\u00edstico.<\/p><p>Este esfuerzo permitir\u00e1 crear productos informativos y publicaciones especializadas dirigidas a los segmentos clave congregados en eventos como Expo Horeca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-746c880 e-flex e-con-boxed e-con e-parent\" data-id=\"746c880\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16eae3a elementor-widget elementor-widget-heading\" data-id=\"16eae3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Espacio de Experiencia y vinculaci\u00f3n empresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b64fde3 e-con-full e-flex e-con e-child\" data-id=\"b64fde3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6f78b elementor-widget elementor-widget-text-editor\" data-id=\"4b6f78b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante las dos jornadas de Expo Horeca 2025, el CNI mantuvo un stand interactivo donde promovi\u00f3 sus principales servicios orientados al fortalecimiento empresarial.<\/p><p>En este espacio se exhibi\u00f3 el caso de \u00e9xito de Cholutexas Foods Honduras, marca comercial de la Empacadora San Lorenzo, que ha logrado posicionar productos a base de camar\u00f3n en cadenas de supermercados como PriceSmart, gracias al acompa\u00f1amiento de la Estrategia Territorial de Inversi\u00f3n del CNI.<\/p><p>Tambi\u00e9n se intercambiaron experiencias con organizaciones como la Asociaci\u00f3n Gastron\u00f3mica de Honduras (AGHAS) y la Asociaci\u00f3n de Hoteles Peque\u00f1os de Honduras (HOPEH), en busca de alianzas que fortalezcan la competitividad del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d535673 e-flex e-con-boxed e-con e-parent\" data-id=\"d535673\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-938e7a1 elementor-widget elementor-widget-heading\" data-id=\"938e7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expo Horeca: punto de encuentro del talento y la inversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e5b687 e-flex e-con-boxed e-con e-parent\" data-id=\"7e5b687\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2552e elementor-widget elementor-widget-text-editor\" data-id=\"9a2552e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con una agenda robusta que incluy\u00f3 conferencias magistrales, paneles tem\u00e1ticos y espacios de networking, Expo Horeca 2025 consolid\u00f3 su posicionamiento como plataforma clave para los sectores de hosteler\u00eda, gastronom\u00eda y turismo en Centroam\u00e9rica.<\/p><p>Entre los expertos internacionales invitados destacaron Eva Ballar\u00edn (Espa\u00f1a), Carlos Jim\u00e9nez (Venezuela) y Gilberto Salcedo (Colombia), quienes abordaron temas como sostenibilidad, transformaci\u00f3n digital y estrategias de posicionamiento tur\u00edstico.<\/p><p>La participaci\u00f3n del CNI en este evento reafirma su compromiso con la transformaci\u00f3n productiva del pa\u00eds y con un enfoque territorial de inversi\u00f3n que promueve al turismo como motor de desarrollo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5536236 e-flex e-con-boxed e-con e-parent\" data-id=\"5536236\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfecb8 elementor-widget elementor-widget-text-editor\" data-id=\"0dfecb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\ud835\udc03\ud835\udc1e \ud835\udc22\ud835\udc27\ud835\udc2d\ud835\udc1e\ud835\udc2b\ud835\udc1e\u0301\ud835\udc2c:<\/h3><p>\u2022 El CNI present\u00f3 tres herramientas clave: la propuesta \u201cDe la Ley a la Acci\u00f3n\u201d, la pr\u00f3xima Gu\u00eda Sectorial de Inversi\u00f3n en Turismo y los talleres de fomento a la ley.<\/p><p>\u2022 Se anunci\u00f3 el lanzamiento oficial de la Gu\u00eda Sectorial de Turismo para julio, en el marco de la 41\u00b0 edici\u00f3n de COCAL.<\/p><p>\u2022 La marca \u201cHonduras Vibrante\u201d y los estudios en curso de la Jefatura de Inteligencia de Datos del CNI buscan fortalecer el ecosistema tur\u00edstico con informaci\u00f3n estrat\u00e9gica y promoci\u00f3n\u00a0efectiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\ud835\udc12\ud835\udc1a\ud835\udc27 \ud835\udc0f\ud835\udc1e\ud835\udc1d\ud835\udc2b\ud835\udc28 \ud835\udc12\ud835\udc2e\ud835\udc25\ud835\udc1a, \ud835\udfd1\ud835\udfce \ud835\udc1d\ud835\udc1e \ud835\udc26\ud835\udc1a\ud835\udc32\ud835\udc28 \ud835\udc1d\ud835\udc1e \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd3. \u2014 Con una presentaci\u00f3n especializada en Expo Horeca 2025, el Consejo Nacional de Inversiones (CNI) expuso el panorama actual y las principales herramientas dise\u00f1adas para incentivar la inversi\u00f3n tur\u00edstica en Honduras. El equipo t\u00e9cnico de la Direcci\u00f3n de Marketing y Planificaci\u00f3n del CNI comparti\u00f3 tres instrumentos clave: [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"sector_relacionado":[],"class_list":["post-6172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud835\udc02\ud835\udc0d\ud835\udc08 \ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1a \ud835\udc21\ud835\udc28\ud835\udc23\ud835\udc1a \ud835\udc1d\ud835\udc1e \ud835\udc2b\ud835\udc2e\ud835\udc2d\ud835\udc1a \ud835\udc29\ud835\udc1a\ud835\udc2b\ud835\udc1a \ud835\udc25\ud835\udc1a \ud835\udc22\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc2c\ud835\udc22\ud835\udc28\u0301\ud835\udc27 \ud835\udc2d\ud835\udc2e\ud835\udc2b\ud835\udc22\u0301\ud835\udc2c\ud835\udc2d\ud835\udc22\ud835\udc1c\ud835\udc1a \ud835\udc1e\ud835\udc27 \ud835\udc07\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc2c \ud835\udc1d\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc1e \ud835\udc04\ud835\udc31\ud835\udc29\ud835\udc28 \ud835\udc07\ud835\udc28\ud835\udc2b\ud835\udc1e\ud835\udc1c\ud835\udc1a \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd3 - CNI Honduras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cni.hn\/en\/\ud835\udc02\ud835\udc0d\ud835\udc08-\ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1a-\ud835\udc21\ud835\udc28\ud835\udc23\ud835\udc1a-\ud835\udc1d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud835\udc02\ud835\udc0d\ud835\udc08 \ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1a \ud835\udc21\ud835\udc28\ud835\udc23\ud835\udc1a \ud835\udc1d\ud835\udc1e \ud835\udc2b\ud835\udc2e\ud835\udc2d\ud835\udc1a \ud835\udc29\ud835\udc1a\ud835\udc2b\ud835\udc1a \ud835\udc25\ud835\udc1a \ud835\udc22\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc2c\ud835\udc22\ud835\udc28\u0301\ud835\udc27 \ud835\udc2d\ud835\udc2e\ud835\udc2b\ud835\udc22\u0301\ud835\udc2c\ud835\udc2d\ud835\udc22\ud835\udc1c\ud835\udc1a \ud835\udc1e\ud835\udc27 \ud835\udc07\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc2c \ud835\udc1d\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc1e \ud835\udc04\ud835\udc31\ud835\udc29\ud835\udc28 \ud835\udc07\ud835\udc28\ud835\udc2b\ud835\udc1e\ud835\udc1c\ud835\udc1a \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd3 - CNI Honduras\" \/>\n<meta property=\"og:description\" content=\"\ud835\udc12\ud835\udc1a\ud835\udc27 \ud835\udc0f\ud835\udc1e\ud835\udc1d\ud835\udc2b\ud835\udc28 \ud835\udc12\ud835\udc2e\ud835\udc25\ud835\udc1a, \ud835\udfd1\ud835\udfce \ud835\udc1d\ud835\udc1e \ud835\udc26\ud835\udc1a\ud835\udc32\ud835\udc28 \ud835\udc1d\ud835\udc1e \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd3. \u2014 Con una presentaci\u00f3n especializada en Expo Horeca 2025, el Consejo Nacional de Inversiones (CNI) expuso el panorama actual y las principales herramientas dise\u00f1adas para incentivar la inversi\u00f3n tur\u00edstica en Honduras. 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